Air Arabia Careers – E-Business Specialist

Job Description:

To monitor the day-to-day activity on the e-business touchpoints and its overall performance to improve the user experience, increasing website traffic and online sales. This role is also responsible for assisting in day-to-day management of all projects related to web or mobile channels.

Job Responsibilities:

• Oversee and ensure the effective monitoring of online sales channels (website, mobile, applications etc) and analyse the weekly/monthly reports detailing online traffic and revenue contribution to
• identify issues/trends and recommend solutions.
• Involve in day-to-day management of all projects related to the web or mobile channels with the appointed suppliers and internal departments to ensure timely and successfully delivery of the projects
• in line with business goals.
• Implement initiatives to increase traffic, improve conversion rates, increase online sales and improve customer experience.
• Improve the website’s search engine rankings through latest SEO techniques.
• Oversee tag management solution to ensure successful implementation of new and existing tags while adding required triggers and variables.
• Oversee management of promotional banners and messages on the web and app channels to suit the commercial requirements from the different countries.
• Implement data-driven initiatives and segment-focused campaigns to offer personalized user experience and customer communication in line with the commercial goals.
• Perform continuous analysis of e-business channels through analytics and customer feedback tools to detect issues and find areas of improvements in the user experience.
• Oversee the creation and management of marketing automation journeys to offer consistent message to the users through different digital touchpoints.
• Design and produce ad-hoc reports as requested by the management.
• Oversee management of website content to ensure that it is always up to date.

Qualification & Experience:

• Advanced knowledge of emailing and omnichannel systems and experience launching large scale campaigns.
• Excellent command of Microsoft office tools especially Excel.
• Educated to a minimum of Bachelor Degree level
• Advanced knowledge of HTML and experience with content management systems (Drupal, Sitecore).
• English speaker, Arabic is a plus
• 3-5 years’ experience in a similar position for a high traffic website.
• Previous experience managing complex projects.

Job Details:

Company: Air Arabia

Vacancy Type: Full Time

Job Location: Sharjah, UAE

Application Deadline: N/A

Apply Here

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