Alshaya Careers in UAE – Customer & Market Knowledge Manager

Job Description:

Alshaya Group is a dynamic family-owned enterprise which was first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, including: Starbucks, H&M, Mothercare, Debenhams, Cos, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Vavavoom, Pottery Barn and KidZania.

Job Responsibilities:

Distil information from primary and secondary research e.g. ad hoc, market information. Complement this by demonstrating market insight capabilities – complement ad hoc research with in-market understanding.
Have a thorough understanding of main brands 6Ps within the categories of Apparel, Hospitality, Wellness: Brand Funnel, business objectives and challenges, competition landscape, customers.
Responsible for building and developing relationships with own group of business partners including Brand Planning, Marketing Communications, Data & Digital Insights, Ecommerce, Customer Service, etc.
Be able to set relevant research programmes to deliver against business challenges and objectives. Strong understanding and relevant experience across Quantitative and Qualitative research methodologies.
Deliver insights that improve business performance e.g. increased brand equity, strengthening brand funnels.
Solid understanding of products from main agency partners: Nielsen, Kantar, Ipsos, etc.
Contribute to category and strategic understanding work e.g. Habits & Attitudes, Drivers, and Strategic Pricing & Promo.

Job Requirements:

• Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to growth.
• Analytically minded and numerically oriented.
• Opportunity spotting skills, with data deep diving abilities.
• Think strategically – ability to design, develop and land research projects with a solid business impact in mind (going beyond the brief)
• Capability to derive insights from integration of different data set and connecting the dots
• Capability to derive insights from integration of different data & connecting the dots.
• Ability to collaborate seamless and lead across agency partners and internal teams will be crucial.

Qualification & Experience:

• 5+ years as a CMI Professional or 3+ years as CMI + Research agency managerial experience (Nielsen, Kantar, Ipsos, etc.)
• Strong communication skills both written and verbal are needed to work with different functions and land insights and messages in a compelling way.

Job Details:

Company: Alshaya

Vacancy Type: Full Time

Job Location: Dubai, UAE

Application Deadline: N/A

Apply Here

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