Emirates Jobs in Dubai 2025 – Marketing Communications Specialist

Job Description:

Plan, project manage, and deliver cost effective and high-calibre marketing communications. Ensure all activity builds a consistent brand,communications and advertising identity that adheres to guidelines, while addressing brand and tactical campaign objectives set with agreed KPIs.

Job Responsibilities:

• Communicate effectively with Managers to ensure any variations or potential issues are recognised and understood, while retaining responsibility for independent execution upon sign off from the business and manager
• Collaborate with assigned business areas in particular the commercial team.
• Identify tactical marketing and communication plans for assigned brand. This requires a deep understanding of the business requirements.
• Responsible for ensuring customer experience and brand is fully represented in campaigns across all touchpoints in all defined markets.
• Manage agencies during implementation of campaigns to ensure timely delivery and quality as per the agreed brief. Escalate any issues or concerns to the Manager.
• Translate marketing briefs for agencies, and work with the agencies to develop campaign responses for business and Manager sign off.
• Ensure business achieves its customer acquisition targets. Shared responsibility for certain sales targets.
• Develop and execute all the campaigns across all channels for assigned business, ensuring that overall campaign is of the right quality and is on budget.

Job Requirements:

• Thorough knowledge of the travel industry will be a distinct advantage, as would any specialised training courses in the airline/travel industry, advertising or sales promotion disciplines.
• The ability to think of creative solutions is important, as is the ability to keep motivated whilst working on several projects simultaneously and under tight deadlines.
• Complete and thorough understanding of sales channels (B2B and B2C), direct and indirect, retail and online.
• Must have experience of developing integrated marketing communications briefs, formulating and managing budgets and activity plans, producing and implementing marketing communication campaigns within brand guidelines and campaign media planning.
• Strong project management skills ensuring the effective delivery of marketing plans and activities based on set objectives and KPIs, within agreed timings and on budget.
• Good understanding of all consumer touchpoints including: paid advertising, retail communications, BTL brochures and collateral, PPC, digital display, social media.
• Management of the creative development process (internal and external).
• Must be able to articulate clearly and concisely in both the written and spoken form. Excellent (English language) communication skills are a paramount importance.

Qualification & Experience:

• Degree preferable with a degree in Marketing, Communications or PR
• A post graduate qualification from a professional marketing institution (for example a diploma from the Chartered Institute of Marketing) would be a distinct advantage as would an Honours degree.
• Experience in an advertising agency or as a marketing communications professional (international experience a benefit). Experience in the airline/travel industry would be preferred.

Job Details:

Company: Emirates Group

Vacancy Type: Full Time

Job Location: Dubai, UAE

Application Deadline: N/A

Apply Here

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