Rak Academy Careers – Senior Sales and Marketing Manager

Job Description:

The Senior Sales and Marketing Manager is responsible for developing and delivering marketing & communications strategies and activities for RAK Academy. As Sales and Marketing Manager you will help promote and enhance RAK Academy’s reputation by effectively managing media relations and coordinating marketing strategies locally, nationally, and overseas. The role holder will also be responsible for the management of Admissions and Customer Departments.

Job Responsibilities:

• Develop and drive an internal and external communications strategy in coordination with senior management and relevant stakeholders.
• Works within the department budget to develop cost-effective marketing plans for each product or service.
• To record and analyze statistics relating to the reach and effectiveness of marketing activities and to monitor feedback to support the pupil recruitment strategies.
• To increase the effectiveness of lead generation, and to work side by side with the Admissions Manager to maximize the conversion rate, from lead through to enrolment.
• Support the entire Community Engagement team to achieve objectives and goals set by RAK Academy management.
• Develop and manage all communications to prospect parents with the purpose of attracting them to join the schools.
• Manage and develop relevant public communications on behalf of the schools including official letters, holding statements etc.
• Acting as a brand champion both internally and externally and ensuring full compliance with the brand guidelines and messaging across all solutions.
• Develop relevant mass communications to existing parents in line with key messages developed in coordination with the Community Engagement team and senior management; including new developments, calendar of events, offers…etc.
• Keeping up to date with market developments and competitor strategies.
• Ensure internal communications messages are consistent across all mediums and for different schools.
• Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning, and are delivered effectively to targeted audiences.
• Acquire innovative and new communication platforms to ensure successful delivery of messages to relevant audience including eNews bulletins, newsletters etc.
• Drive crises communication messages including drafting of holding statements, response scripts, Q&As, speeches etc.
• To establish links and to liaise with local and national communication channels (both online and offline): newspapers, magazines, specialist publications; for advertising opportunities, including bill boards and posters.
• Oversee the nature and tone of content, and adherence to branding, across the organisation’s communication channels.
• To initiate targeted campaigns for the School (as directed by the Executive Principal or Director of People Services)

Qualification & Experience:

• Must have minimum of 8 yrs. experience in Marketing and Communication in a fast-paced environment leading the function. Agency experience is highly desirable.
• Bachelor’s or master’s degree in Marketing, PR or related field.
• Bilingual (Arabic & English) speakers are highly
  desirable.

Job Details:

Company: RAK Academy

Vacancy Type: Full Time

Job Location: Ras al Khaimah, UAE

Application Deadline: N/A

Apply Here

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